James Nicholson
James Nicholson is a seasoned sports multimedia specialist with knowledge in audience engagement, brand storytelling, content development, and play-by-play announcing. Using data-driven insights and key performance measures, he has effectively managed cross-functional teams to produce multimedia content that is culturally relevant, optimizing campaigns and spurring growth. With a wealth of long-form journalism, video production, and digital marketing expertise, he is an expert at creating unified content strategies that appeal to a wide range of consumers and support organizational objectives. He is passionate about sports and storytelling, creates engaging content that builds brand awareness and fan devotion by fusing creativity with strategic thinking.
James likes to write, play the guitar, go to the beach and spend time with his wife Emily in his free time.
Professional Experience
Ventura Vikings
Play-by-Play
Santa Barbara City College
Sports Information Specialist
Los Angeles Kings
Insider Reporter
Metro Networks
Sports Writer
Pittsburgh Penguins
Radio Broadcast Intern
Lancaster Jethawks
Media Relations / Official Scorekeeper
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Coommentating for Ventura Vikings broadcasts on FloHockey, including USPHL Las Vegas Showcase
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Ensuring optimal audio and video feeds
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Providing accurate information on broadcast
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Coordinate all aspects of public relations and sports information in collaboration with the Director of Athletics
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Manage all aspects of home event live streaming, as well as maintain the Official Athletics Website
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Public address announcing in stadium/gymnasium, providing accurate and timely information to staff, players and fans
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Interviewed and interacted with players, coaches and media members in a professional manner and accurately transcribed all recorded interviews
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Drove fan engagement on social media through breaking news
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Implemented and managed the use of advanced statistical information to fulfill the needs of blog readers and provide exclusive information to Hockey Operations department
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Write sporting events and news stories to copy
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Write daily summaries of sports in 27 major and mid-markets
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Edit and prepare audio for on-air use
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Maintain relationships with stringers in various markets throughout the country
• Researched and compiled historical and statistical information for use in pre-game, intermission and post-game reports
• Operated on-air board for live broadcast of Pittsburgh Penguin games
• Effectively attended to needs of broadcast staff in a fast-paced environment
• Managed team statistical data in a detailed and accurate manner
• Distributed and discussed with statistics with coaching staffs and media
• Communicated by phone with Minor League Baseball headquarters every half-inning